Embedding payments and other financial products into non-financial apps is one of the most exciting trends in fintech right now, with more and more organisations successfully launching their own branded mobile wallets. 

Apple Pay, Samsung Pay, Starbucks Rewards, Walmart Pay and Amazon Pay….these are just some examples of mobile wallets that have been hugely successful in recent years.

It’s hard to imagine that it was only in 2011 when the first major tech company launched a mobile wallet. That company was of course Google with the Google Wallet. 

Today, according to moneytransfers.com: “The top 10 mobile payment apps have 3.37 billion users combined.”